Chapter Directory - 1930s
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Advertising focused on magazines, medical journals, educational bulletins
Increased emphasis on free sampling via magazine advertising
Introduction of Hires R-J Root Beer brand name and newly designed logo
First use of half tone photographs for published Hires advertisements
Advertisements again featured artist renderings of beautiful, young women
Company-owned, branch bottling plants were established in several cities
Standardized 12 ounce Hires bottle patented
Marketing promotion switched from household extract to bottled Hires
Additional company-owned bottling and syrup plants were opened
Charles Elmer Hires died July 31, 1937
Additional company-owned bottling and syrup plants were opened